I love action packed, funny, visually rich summer blockbusters as much as the next guy, which is why I ABSOLUTELY LOVED this movie. But instead of asking the next guy, here are responses from the girls I saw this movie with:
My wife, who hates sci-fi, could not believe she actually enjoyed EVERY SINGLE MOMENT of this movie. My mother in law, fan of the series, saw the previews & thought it was not going to be a Star Trek movie at all. Although the plot did carve its own path away from most other Trek movies, she LOVED it too. My sister in law: wanted to see it again immediately.
If any other summer blockbuster wannabe's will be half as fun, Hollywood is in for an extraordinarily successful summer.