After 10 movies, and four series not including the animated one, the Star Trek people have completely reinvented trek. - Granted the enterprise now looks like an Apple store, but the effects are cool, the characters likable, the chemistry good, and the action constant.
This is not your father's Star Trek.
Using alternate realities to do away with re-telling the story as we know it, it is clever, fun and the characterization of BONES- understated but impressive.