Borat was funny and played on the patronising do-gooders around the US who let their guard down. With Bruno, the whole original idea on the TV sketches was to target fickle narcissistic people (fashion etc.) But, in this film Bruno is searching for his 15 mins of fame which leads to encounters with Americans of all shapes and sizes.
Bruno does push the limits beyond anything you've seen in mainstream cinema and will have you squealling with horror and OMG moments. If you don't mind feeling discomfort then go for a twisted laugh. But it's not a family or date night film. This is the ultimate reality TV-style film. Not sure if Sasha Cohen has any more characters left after this one (Ali G, Borat and Bruno were his most notorious.)
I liked this film, but it was a little long towards the 2/3rd part of the film. The story of the struggles and successes was inspiring and I think the caffeine beer entrepreneur lady is a story on its own as it has so many angles (business woman, mother, industry advocate...) The Ben Stein Q&A session was very engaging and there were some tough parts esp from the beeradvocate.com guy.