There are points when I laughed harder than Borat. Borat made me squirm, but Bruno made me scream! It was so outlandishly hilarious and crude- lacking the subtlety of ironic humor present throughout Borat. Although it wasn't quite as successful as Borat, it made me laugh.
Of course, there were shortcomings. I saw it on opening day with a very eager crowd and even then, some of the jokes fell silent and flat in the theater. The holocaust jokes seem out of place considering this isn't a cultural satire like Borat.
In addition, the movie is incredibly short, making Disney features feel like Lord of the Rings. There wasn't more they could add? It felt a little more soulless than Borat, but still a must see.