This movie was definitely aimed to please the tween scene. As an avid book fan, I was expecting the movie to bring it to life. There were too much cheesy eighties guitar music-paired with slow-motion wind shots and overly dramatic glaring eye squints for me to take it seriously. My theater laughed hysterically at those first "dramatic" moments and eventually it just got annoying. Hardwicke should have toned it down a bit, kept it subtle, and the writer should have stayed closer to the plot for book fans and overall story quality. SOME good moments and shots. LOVED the actress' performance who played Jessica. It definitely improved towards the end. Despite a lot of talk, this movie is most certainly NOT comparable to the Harry Potter movies!